At some point every business owner asks themselves and others if they need a website. It’s a question that has been asked since the 1990s. Back then the concern was centered around if there was an audience on this new thing called “the Internet”. Today the question is whether or not a social media page for your company will achieve the same effect as a fully developed website.

The answer: It won’t, but does it matter? Some companies don’t need a fully formed website in order to get their message out. A poorly designed site can be more of a hinderance than a boon to your business, and if you’re not willing to invest in a professional web presence for your business then having a dedicated website probably won’t portray your products in their best light.

That said, a well designed website that is properly maintained offers numerous advantages over even the best corporate social media pages. Some of them are:

1. Control: With your own website you have complete control over what you present to your audience. Facebook and Google Plus can change their layout or which of your posts are displayed at any time without your permission or consent but with your own website you can decide how and when to do things.

2. Functionality: Social media sites don’t let you do much more than post things, and even that is fairly limited. You can post links or small amounts of text, but you can’t give your customers direct access to forms or large amounts of data without sending them s...Read More»