Chamber Conducts Communications SurveyJuly 18, 2011
In June, the Chamber’s Communications and Marketing department e-mailed a survey to members seeking input regarding the Chamber’s communication tools and materials. We received 240 survey responses.
The survey results indicated that 92% receive the Chamber’s monthly electronic newsletter “eConnect” and more than 90% find it extremely, very, or moderately informative. And of those who receive the Chamber’s quarterly mailed newsletter “CONTACT,” half find the publication extremely, very or moderately informative. More than 80% of responders have visited the Chamber’s website. Although a majority visit the site less than once a month, 88% find the content of the website extremely, very, or moderately informative.
Seventy percent of survey participants receive the Chamber’s legislative update e-mails, and 79% find these extremely, very, or moderately informative. Nearly 100% of responders receive the Chamber’s e-mails promoting events and 94% find the content valuable. By far, the majority of members register for events online through the Chamber’s website.
The Chamber continues to grow its followers on social media sites like Facebook, Twitter and Linked In. Nearly 70% of the survey participants indicated they would be interested in the Chamber creating a topic specific group on its Linked In page.
Thank you to those who answered the survey. Participants were entered into a drawing to receive a $50 MacArthur Center gift card. The Chamber congratulates prize winner Randy Darden, Jr. of Dewberry & Davis, Inc. in Virginia Beach. The Communications and Marketing department plans to send a communications survey to our membership annually. We value member feedback and can make changes and improvements based on the results.
Please feel free to offer any additional comments regarding the Chamber's communication tools and materials.
Lisa Jones is the Communications & Marketing Director at the Hampton Roads Chamber of Commerce. She can be reached at 757-664-2531 or firstname.lastname@example.org.