Business Name: Wicked Green Paint
President's Name: Jennifer C. Perry
President's Title: CEO / Founder
What are your business's core values, goals, and overall mission?
Wicked Green Paint, LLC's mission is to offer an alternative to the unnecessary and environmentally damaging disposal of latex paint while providing an economical, eco-friendly, and a high quality product.
Share some unique facts and business history? What makes your business stand out?
Founded in March 2015, Wicked Green Paint is the only recycled paint manufacturer in Virginia. We take latex paint that would otherwise go to waste and process it into paint for sale, charging a service fee of $2.00 per container for handling and can recycling.
What products or services do you offer companies or individuals?
Wicked Green Paint takes in old leftover latex paint from homeowners, contractors, and landfills. Upon arrival at our facility, paint is seperated by like products and every can is opened to be inspected for control quality. The paints that meet our strict quality guidelines are then intermixed with like products and colors, thereby consolidating several shades of an individual color into one large pail. The metal and plastic cans and pails that the old paint was removed from are dried and crushed and taken to the Norfolk recycling center.
The paints gathered to this point pass through several additional steps to ensure their quality and cleanliness and are then packaged and made available to the end consumer at a fraction of the cost of virgin content paints
What are the greatest obstacles and/or challenges that your business has faced? How have you and your business overcome them?
The greatest obstacle that we are encountering as an organization is the "newness" of our service. Potential customers are unsure how to approach our services and I get a lot of requests for quotes to paint their houses. Wicked Green Paint is becoming very active in social media and around the Hampton Roads area, by bringing awareness of what exactly paint recycling is, and the availability of our services to do so.
What accomplishments are you most proud of?
Well, after a little over a month we don't have a number of accomplishments, but I can say that I am proud that I have made the move to start this company. For years I have been talking about doing this and making excuses about why I needed to wait for another year or two before I can open doors. *Carpe diem tum capto pingere* (seize the day and grab the paint!)
What do you see for the future of your business?
I want Wicked Green Paint to become the foundation of a large movement toward more sustainable building equipment. I want to open the whole food version of Home Depot, a hippy nirvana full of recycle-content paint, eco-friendly building material, reclaimed wood, solar panels, and etc.
Why are you a member of the Hampton Roads Chamber of Commerce?
The Hampton Roads Chamber of Commerce is an excellent networking tool that I think is essential when opening a new company.