On April 11, the Chamber held its Professional Women’s Leadership Luncheon at the Westin Virginia Beach Town Center. More than 300 were in attendance to hear Kate White, former editor-in-chief of Cosmopolitan magazine speak about “Success: How To Get It, Go Big With It, Savor It.” Ms. White signed copies of her latestbook IShouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know.
Kate White is internationally recognized as the veteran editor-in-chief of five magazines, including Cosmopolitan, the best-selling young women’s magazine in the world. White is a critically acclaimed author of both fiction and nonfiction books. Her newest book, I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know, is an insider’s guide to how you can get the job that you want, the promotion that you deserve, and savor the rise to the top.
White shared three strategies with the audience. “You gotta go big, or go home,” she said. “It’s not enough to do your job well. You’ve got to push it, go for the burn, take it to the max and always think of in terms of making your boss and the people who you work for say, ‘Wow’.” She added, “If you don’t go big you want get the success you’re not going to be able to sustain it.” White explained that it can be hard and scary, but you need to ask yourself, “Could I be bolder?” She assured the crowd that, “It’s okay to break the rules.”
White’s second tip is to stop worrying about whether people will like you. White confessed that, “Often when we are annoyed with someone we work with, it’s because they are doing something we should be doing.” She said that you can’t let a need to please get in the way of personal achievement. “Dare to toot your own horn.”
Regarding the need to please, White said that women are hurt the most in their pocketbooks. Women don’t earn as much as men, partly because of our society. One of the reasons is that women don’t negotiate salaries well. White explained, “We’re afraid we’ll look needy, or greedy or they’ll yank the offer away from us.”
White’s third strategy is to drain the swamp as you slay the alligators. She explained that slaying the alligators is the day-to-day stuff and draining the swamp is the big picture stuff. White recommended to book one hour a week to think about “draining of the swamp.” She said that while she was editor of Cosmopolitan, she spent an hour each week dedicated strictly to thinking about new ideas and the future of the magazine.
She closed by sharing with the audience, “Success is sweet when you have it professionally. It’s really sweetest when you can leverage it to make choices in your personal life that are exciting, enjoyable and fulfilling.”
Lisa M. Cafferty, Director of Mortgage Origination for Chartway Federal Credit Union, said, “I left motivated to ‘go big!’ The luncheon was time well spent and a great opportunity to catch-up with friends and colleagues. I am already looking forward to June’s luncheon!”
Thank you to sponsors: Hampton Roads Magazine (series media sponsor); Hampton University Proton Center, MANCON, Tidewater Community College, TowneBank, WTKR NewsChannel 3 (Luncheon Sponsors).