Thirty-five years after Southeastern Virginia branded itself Hampton Roads, the rallying cry has gone out for a new moniker that will put the region front and center on maps as well as the short lists of business prospects.
“Subject-matter experts in the tourism industry and economic development professionals are telling us the name Hampton Roads is not working,” says Bryan K. Stephens, president and CEO of the Hampton Roads Chamber. “It doesn’t resonate with people outside the region. You have to explain what Hampton Roads is.”
Stephens and other local leaders favor going back to the drawing board and rebranding the region. “If something is not working, you should probably change it,” he says.