PORTSMOUTH, Va. – Union Bank & Trust Pavilion is the new name for Portsmouth’s amphitheater, under a five-year sponsorship agreement announced today between Union and promoter/building manager IMGoing.
Union’s naming title sponsorship comes as part of their expansion into Hampton Roads with their recent merger with Xenith Bank, and it offers a significant branding opportunity with prominent signage on the venue’s marquee, stage house, and inclusion in all marketing and on all tickets.
Union CEO John Asbury said, “Today marks a new chapter in the City of Portsmouth’s rich history, and Union is excited to be a part of it. Supporting the City through Union Bank & Trust Pavilion will help the facility continue its mission to bring quality entertainment to Hampton Roads.
“Our partnership with IMGoing and the City of Portsmouth demonstrates our ongoing commitment, as Virginia’s bank, to the region and the Commonwealth.
“Through this partnership, we hope to reward loyal Union customers with special benefits to concerts and events at Union Bank & Trust Pavilion. Just another opportunity to give back to those who support us,” Asbury added.
Union Bank & Trust Pavilion is a 17-year-old waterfront performing arts venue, acknowledged within the entertainment industry as one of the most desirable places to perform.
“World-renowned artists Alabama, Lionel Richie, Tom Petty, Janet Jackson, Chris Stapleton, Phish, Bob Dylan, Vince Gill, Mumford & Sons, and Merle Haggard are among those who easily could’ve sold more tickets in larger venues but preferred the intimacy of our 6,500-seat venue and its superlative production and operation,” said IMGoing President Ken MacDonald.
“Union Bank & Trust fortifies the amphitheater’s tremendous credibility. Union is recognized statewide for its community support and involvement, stability and fiscal responsibility. The City of Portsmouth and IMGoing share these notable qualities with Union.
“Union Bank & Trust satisfied all core requirements we had established before selecting the perfect venue naming partner. We look forward to a long partnership, MacDonald added.”
Portsmouth Mayor John Rowe said, “Our amphitheater is one of the City’s most important assets, reaching far beyond the cultural experience hundreds of thousands of people enjoy.
“The amphitheater’s unique architectural design instantly creates a visual icon in Old Town that’s recognized across Virginia.
“Moreover, the widely diverse programming and quantity of major talent performing in Portsmouth helps to define our City’s positive position in and significant contributions to the quality of life in Hampton Roads,” added Mayor Rowe.
Union Bank & Trust has Virginia roots dating to 1902, founded in a small rural county with just $2,500. Today, Union is a full-service financial institution that operates 150 banking offices across Virginia and into North Carolina and Maryland, adding 25 locations after the Xenith Bank merger on January 1. The merger has positioned Union Bank & Trust as the first Virginia-based regional bank in nearly 20 years.
Union Bank & Trust Pavilion has announced its first concerts of 2018:
· Country music superstars Alabama, with Grand Ole Opry members Montgomery Gentry opening, will perform on Sunday, May 20.
· One of the most popular bands to play in Portsmouth is Primus, who return for their third concert in the venue, with Mastodon and All Them Witches opening on Friday, May 18.