Business Name: NCM Media Network
President's Name: Kurt Hall
What are your business's core values, goals, and overall mission?
Specializing in Multi-Platform marketing solutions centered on the movie going experience, NCM is the US leader in CineMedia. Owned by the three largest movie theater circuits: AMC, Regal and Cinemark, NCM prides itself on making our Hampton Roads audience of over 500,000/month available to advertisers in a truly engaging and multi-platform environment.
Share some unique facts and business history? What makes your business stand out?
No other medium can offer the advertising opportunity that NCM does. People choose to be present and with no device to avoid commercials, our audience is the most attentive to the TV style commercials and Custom content we present.
We provide complete audience saturation. With NCM, you get every audience, every day...affordably.
Our On-Line and Mobile platforms are unique in the ability to reach over 150 million movie fans nationally, making our system thoroughly integrated.
Geo-targeting is very accurate for local retail and our 12 theaters in Hampton Roads offer a broad and versatile footprint for larger advertisers.
What products or services do you offer companies or individuals?
Advertisers can choose any combination of On-Screen, On-Line or Mobile platforms to reach the movie going public. These can be supported by Lobby based graphics and video.
Locally produced TV style ads can be used in the highest quality formats.
Mobile and On-Line products can be used to retarget local patrons of virtually any description.
Highly flexible, highly effective and very affordable. We are a near perfect multi-platform, integrated system for reaching an audience that indexes higher than average for Education, family size, household income and home value.
What are the greatest obstacles and/or challenges that your business has faced? How have you and your business overcome them?
Big names in the mass ad network arena have had the spotlight for a good while and their sheer numbers work for businesses that can meet the demands of Internet storefronts where targeting is very broad.
Our database of over 160 million movie goers, collected over 5 years allows us to mine a universe of people known to have attractive characteristics as consumers in a variety of environments. Reaching and re-reaching them as they engage with the Internet, we can deliver them Brand Safe and with targeting accuracy. This combines with their availability in our 1700 + theaters nationwide and on a market by market basis to form a highly integrated opportunity to build frequency for our local advertisers.
What accomplishments are you most proud of?
Over the past ten years, the Hampton Roads market has increasingly embraced the CineMedia opportunity. Businesses of all types, municipalities, Non-Profits, small and large retail have all experienced the benefits of CineMedia.
What do you see for the future of your business?
Our future is poised to benefit from almost every change taking place in the media world. Fragmentation, rising costs, the DVR revolution, the increasing number of OTT options and alternative delivery systems for what was the exclusive realm of Broadcast and Cable TV are confusing and defeating traditional methods of confirming engagement with advertiser's intended audience.
We have no such calamity at work. What we offer is a way to recover the engagement that has diminished in other media.
Why are you a member of the Hampton Roads Chamber of Commerce?
The Chamber is hard at work educating business owners of the conditions they face economically and geo-politically, building connections to help everyone prosper. It is a mission that provides an appropriate venue to help me bring new solutions to problems they face in the marketing arena.