Business Name: Rugged Evolution, Inc
Phone Number: 757-288-2006
President's Name: Arrington Gavin
President's Title: CEO
What are your business's core values, goals, and overall mission?
Overall business core value is to educate men on how to develop healthy beard maintenance while using all natural products. My mission is to prove to society that all men can wear beards regardless of their profession, witness their beards evolve from a course rugged texture to something smooth; and shine like men of distinction. My goals for the business is to have Rugged Evolution Beard products become a well recognized household product and get the product on more retail shelves.
Share some unique facts and business history? What makes your business stand out?
One unique fact is this business started from a need to maintain my five inch beard. I was a college student, living on a college budget using my monthly allowance on beard care products. In 2016 as a junior, I started researching products and allowing friends and family to be my human testers. At the time I never imagined creating line of beard care products. This business stands out because we only specialize in beard and facial hair care offering many amazing scents in strengths from mild to strong.
What products or services do you offer companies or individuals?
We offer professional discounts for barbers and salons. Rugged Evolution offers a sales employment opportunity to allow individuals to earn and be your own boss. A discount code for online purchases is also offered to all repeat customers.
What are the greatest obstacles and/or challenges that your business has faced? How have you and your business overcome them?
Getting our name and logo trademark protected is one of the biggest obstacles we have had to overcome. Keeping up and staying on top of our competition is an ongoing challenge.
What accomplishments are you most proud of?
I am most proud of being recognized by my local newspaper, the Virginian-Pilot in April 2018. Being recognized and featured in Essence Magazine's Holiday Gift Guide. Also featured in Essence.com as number 4 out of 14 must have gifts for men.
What do you see for the future of your business?
Expanding into more retail stores. Completing all steps to acquire 501c not for profit status so we can give back to the community and assist individuals in need.
Why are you a member of the Hampton Roads Chamber?
I joined the Chamber of Commerce to expand networking opportunities, build business relationships. As a young, new business owner, I am excited and look forward to learning from other business owners.