Virginia Business Magazine's article by Elizabeth Cooper highlights the Hampton Roads Chamber's initiative to be an Inspiring Ignitor, Powerful Economic Partner and Impactful Advocate throughout the community by providing input on regional branding.
“The brand of any region is either an enabler or an inhibitor,” says Bryan Stephens, president and CEO of the Hampton Roads Chamber of Commerce. “It’s a sense of place. It’s who you are as well as where you are. It has to resonate with everyone. Hampton Roads doesn’t do that. It’s old, stale and stagnant.” Read the full article here.
Photo by Mark Rhodes